Websites

Website Development

To establish a significant presence in on the World Wide Web, you need a website with a creative front-end and dynamic back-end system - developed, hosted and maintained by experts. Eliance is at the forefront of designing and developing creative, innovative solutions from the development stage, right through to cutting-edge marketing.

We see the developing of a presence on the web as part of your Business Intelligence Cycle "Action Stage".

Development steps include:

• Defining your objective for putting your business online.
• Thoroughly reviewing the websites of your competitors to gain an edge over them (this is the essence of Business Intelligence).
• Evaluating the most suitable and functional solutions for presenting your products or services. Solutions such as:
  • An effective "presence website" - equivalent to a listing on the Internet, and the absolute minimum for any pro person or business
  • An online catalogue of products
  • An online shopping cart with secure store facilities
• Identifying the best hosting solution for your site (Eliance can handle all hosting issues for you, and can work with your existing ISP if you have one.)
• Determining the need for 'Phased Development' if desired
  • you may for example want to 'test' response with an online catalogue before embarking upon a full e-commerce site.
  • you may want to start with simple features and later have us incorporate more sophisticated tools into the site such as search, mailing list subscription, extensive reference tools (subject-specific dictionary or glossary), etc.
  • you may wish to have translated versions of your website to cover specific foreign markets
• Developing content: using extracts from your existing literature; writing new copy to include 'keywords' likely to be used by potential customers; using your photographs or creating them professionally; and professional copywriting.

Working out the best look & the most effective website design and layout to achieve your objective.

This will include reviewing and incorporating existing design elements that make up your business identity (logo, colour scheme) - or creating them as needed. Outlining an Internet marketing strategy: a specific strategy for marketing your website on the World Wide Web - both by traditional means and via the Internet's resources Calculating a specific budget that will cover your objectives.

Eliance approach the development of your website by looking at all the aspects, all the issues, all of the functionality and all of the benefits you can derive from the presence of your business on the Internet.

Website Design

As stated on our Home page, Eliance has a BI approach to website development and to helping a corporation, company or individual professional activity establish or improve its presence on the World Wide Web.

When the first step of website development has been accomplished, we turn to design. And our approach to designing your website is simple. Good design should support or strengthen:

• your identity - whether a professional person, small company or corporate (this may be shown in words and or graphics)
• your business message (writing good copy is the key here)
• your products or services (copy + images)
• the ability of your visitors to contact you
• the ability of your visitors to purchase goods or services from you - see our Internet marketing pages.