Solutions
Acquisition Management
New customers to a business are like oxygen to the body: it revitalises and promotes growth and strength. Therefore, the main aim of Acquisition Management is to arouse interest in potential customers and to induce leads to make an initial purchase. Eliance offers tailor-made services to empower a company in growing its customer base.
Retention Management
Retaining customers is core to customer relationship management and the primary purpose of Retention Management is to lock in "attractive" customers in a sustainable manner and to ensure that business potential continues to grow. Eliance understands the importance of caring for the "life blood" of an organisation and offers custom-designed services to facilitate the strengthening of the alliance between a company and its customers.
Customer Recovery Management
No company likes to lose attractive and profitable customers. Customer Recovery Management strives to win back those customers who have explicitly indicated their intention of breaking off the business relationship or who have already terminated it. Eliance can partner a company to regain the patronage and to build the loyalty of these customers via tailored services.
Quotes
The Internet holds immense potential as a marketing tool. As an interactive medium that reaches around the world, it promises an interpersonalization of advertising. As mass communication becomes mass-interpersonal communication, marketing efforts become more efficient, effective, and extensive.
Jef I. Richards



